There has been a lot of mobile market growth in the last few years. Even though the mobile market seems to have started with the iPhone, Android has taken over iPhone in terms of smartphone penetration. Stats are everywhere but a few bear repeating. According to estimates:
- 50% of U.S. cell phone users have smartphones
- 40% of Mobile Searches Local.
- 95% of Smartphone users have searched for local info
- 61% called a business after searching
- 59% visited in person and
- 90% of these users acted within 24 hours
- 55% of consumers express an interest in mobile coupons but only 10% have actually received one from a merchant
- 57% of consumers would not recommend a business with a bad mobile site and 40% will refer your competition if he has a mobile site.
YOUR #1 PRIORITY THEN IS TO BUILD A MOBILE WEBSITE
Start by making sure you’re mobile enough. Once you’ve got your website handling mobile customers correctly, you can take a look at apps. Make sure that when consumers type your URL into their mobile browser, your website recognizes they are on a mobile phone and redirects them to your mobile site.
The obvious difference in mobile and desktop is screen size. People do not like to pinch and scroll on a mobile site. Provide only relevant information on a mobile site – long and detailed descriptions are wasted. Most mobile users are looking for a name, address and number. Your mobile site design needs to be simple and easy to read, while still attractive and inviting. Ensuring that location data (geotagging) is included on your mobile web page will definitely help get your customer to your door.
When building your site you need to pay attention to normal seo practices. Keyword research is still a must, but mobile users search differently. Keywords they use may have different meanings in different contexts. Also, mobile searchers do searches in different contexts and times than desktop searchers. This means you need to make mobile keyword research a high priority instead of just focusing on traditional keyword research exclusively.
Some mobile SEO companies are in favor of eliminating text on mobile sites, but some keyword-rich text is necessary to convey the page’s relevance to search engines. Make sure to include enough on-page text to convey relevance to search engines. Reduce, rather than eliminate on-page text. Also, make sure that the site is easy to navigate around on a smaller-sized screen. Use larger buttons so fingers can navigate with ease.
Avoid black hat tactics and verify site in Google and Bing Webmaster Tools. Correct any problems that cause crawl problems.
Mobile traffic is hard to measure because it drives a lot of off-line traffic. Mobile is typically used to drive foot traffic. If properly used, Mobile will definitely accomplish that purpose.