Link Building

Over the last couple of days I’ve experienced just how important links are to a web site’s ranking on the search engine results pages (SERP’s). I recently spent the better part of couple of afternoons reviewing websites of random companies in my area. Using various tools that I have in my arsenal, I looked at both the on-page and off-page optimization factors that I could determine from those web sites. Then I looked at the SERP ranking of those websites.

What I found was that, all those boys and girls out there who have been telling us that we must have quality back links are absolutely correct! Interestingly, those sites with little on-page optimization and a few quality back links fared much, much better on the SERP’s than those sites with great on-page optimization and no back links. Lesson, don’t forget your on-page optimization but by all means don’t forget your in-bound links either! It may take some time but you won’t regret it.

Some Link Building Tips:

Before you start trying to get somebody to link to your site make sure you have content worthy of linking to. Research your keywords, do your on-page and on-site optimization. Make sure you have no broken internal site links. Most search engines will penalize broken links which will not help your SERPs. Once that is done you can go out into your community and start a link building campaign.

Be sure to build your community first. As you find and explore your online community, make friends and build list of link prospects. Search websites, blogs, forums and social sites that relate to your site. Make sure you know what’s going on before signing in and commenting and when commenting, be helpful and courteous, but above all be yourself. Also, be sure to leave links back to your site using relevant keywords. Just don’t spam another’s blog. Bloggers can pick up on insincere comments and spam. They will not allow your post to stay long, if at all.

Where to look:

  • Relevant blogs
  • industry news sites
  • specialist sites
  • social sites
  • chambers of commerce
  • directories
  • trade associations

More tips;

Publish your own blog – or two! It’s better to have your own blog as part of your site but there are several free blogging sites out there.

Submit content to Social Networking sites like Facebook, Twitter, Linkedin and Digg.

Know any journalist? Contact them directly. No, write and post press releases to PR sites. You can also write articles concerning your field and post to relevant article sites. Remember to properly optimize content and links text using your relevant keywords. PR sites and article sites abound on the internet. A search should provide you with hundreds of sites.

Reciprocal links are a good way to add to your link campaign. But remember that search engines do not like paid links or link farms. They also don’t give as much credit to reciprocal links as to one way back links.

Produce videos; publish photos, infographics, downloadable guides or whitepapers.

Last but by all means not least, check out your competition. Sites linking back to them may be available to link back to you. A juicy tidbit: Find your competitions links using a link search on Google. (link: Could produce some very interesting links.

Successful SEO requires successful link building. It takes time but good content, understanding your community and a lot of patience can yield definite positive results on the Search Engine Results Pages.

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