Is On Page SEO not necessary any more?

I’m not sure how prevalent the idea is, but I’m getting comments from those who think on-page optimization is not necessary! There seems to be a growing trend among “local” search engine marketers that the Google index is not that important. While “local” SEO should be a part of any marketing plan, it should be realized that not everyone will use Google maps to locate every company they do business with.

It is a given that a website’s rank on Google depends a lot more on off-page than on-page factors, but, having Google index your web pages by keywords which you choose should be the first step in optimizing your website.

If you want to your site to be properly indexed by Googlebot you should definitely pay attention to how your page is developed. Google’s own Webmaster essentials states, “Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes.”  They have also posted a Search Engine Optimization Starter Guide in which they spend a lot of ink describing how to properly write titles and description meta-tags. They also note that though they no longer take the keywords meta-tag into consideration proper usage of keywords on your page is absolutely necessary to be properly index by their bots.

Remember to optimize your copywriting for keywords. Google’s on-page indexing considers such things as:

  • keyword prominence  – a measure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area
  • keyword density  – a measure of the percentage of keywords to the general number of words on a page
  • keyword frequency  – is the number of times your keyword is used in the analyzed area of a page
  • keyword proximity  -refers to how close keywords that make up your key phrase are to each other.

Though on-page optimization does not count as much as it once did, it is still a necessary starting point to SEM. Check out our “Fast Blast Promotion” service at for help and advise on on-page search engine optimization.

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